Marcus D. Reading

Founder & President

Marcus specializes in intellectual property damages analysis including reasonable royalty and lost profit calculations. With more than 20 years experience in the fields of intellectual property assertion, intellectual property monetization, trademark disputes, copyright, breach of contract disputes, commercial business disputes, financial modeling, valuation and other economic damages issues, Marcus had led projects covering numerous industries including semiconductor, networking hardware, optical networking, wireless networking, cellular communications technologies, internet software, oil & gas drilling technology, commercial services and telecommunications sectors.

Marcus has had significant involvement with law firm and company personnel in the identification of relevant financial and economic information, and the development of damages scenarios.

Marcus also holds a Masters in Business Administration from the University of Texas at Austin and is a Certified Licensing Professional as well as an Certified Valuation Analyst.  Marcus holds a Bachelors degree in Economics from Hampden-Sydney College in Virginia where he was a member of Phi Beta Kappa.  Marcus also studied for a year at the London School of Economics.   Marcus is an active member of both the Licensing Executive Society (LES) and National Association of Valuation Analysts (NACVA).